{"id":17241,"date":"2014-04-16T16:00:35","date_gmt":"2014-04-16T16:00:35","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=17241"},"modified":"2023-10-12T09:06:18","modified_gmt":"2023-10-12T09:06:18","slug":"el-exito-de-la-personalizacion","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/el-exito-de-la-personalizacion\/","title":{"rendered":"El \u00e9xito de la personalizaci\u00f3n"},"content":{"rendered":"<p style=\"text-align: justify;\">Ya\u00a0 hemos hecho alusi\u00f3n en varios posts al concepto <b>personalizaci\u00f3n,<\/b> una tendencia que los clientes valoran cada vez m\u00e1s, y una de las claves en la diferenciaci\u00f3n del marketing que nos espera en este a\u00f1o.<\/p>\n<p style=\"text-align: justify;\">Por este motivo, muchas empresas ya han optado por apostar por ella. No hace falta irnos muy atr\u00e1s para ver las campa\u00f1as de marketing que <b>Coca-Cola o Nutella<\/b> han lanzado durante estos \u00faltimos meses.<\/p>\n<p style=\"text-align: justify;\">\u00a0Por una lado, la compa\u00f1\u00eda de refrescos lanz\u00f3 la campa\u00f1a \u201c<strong>Comparte Coca-Cola con<\/strong>\u201d incluyendo en sus latas los 122\u00a0 nombres m\u00e1s populares en Espa\u00f1a con el objetivo de homenajear a sus consumidores.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-17251 size-medium\" title=\"El \u00e9xito de la personalizaci\u00f3n\" src=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Coca-Cola-comparte11-2-300x139.png\" alt=\"Comparte Coca Cola con\" width=\"300\" height=\"139\" srcset=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Coca-Cola-comparte11-2-300x139.png 300w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Coca-Cola-comparte11-2.png 581w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><b>Nutella<\/b>, por su parte, llev\u00f3 a cabo una campa\u00f1a similar, en la que los consumidores pod\u00edan personalizar sus etiquetas con el nombre que quisieran a trav\u00e9s de una aplicaci\u00f3n en Facebook. De esta manera, tras facilitar los datos personales, recib\u00edan la etiqueta en su domicilio.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17261 size-medium\" title=\"El \u00e9xito de la personalizaci\u00f3n\" src=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Nutella-211-2-300x300.jpg\" alt=\"Nutella\" width=\"300\" height=\"300\" srcset=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Nutella-211-2-300x300.jpg 300w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Nutella-211-2-150x150.jpg 150w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Nutella-211-2-768x768.jpg 768w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/04\/Nutella-211-2.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Las dos campa\u00f1as <strong>han tenido un gran \u00e9xito<\/strong> entre los espa\u00f1oles como ha quedado patente en las redes sociales. Realizar <strong>una estrategia de <a title=\"servicios marketing digital\" href=\"http:\/\/www.prodware.es\/soluciones-y-servicios\/marketing-digital\">marketing<\/a> \u201ccustomizada\u201d<\/strong> crea valor entre los clientes y aumenta su grado de satisfacci\u00f3n al mismo tiempo que tiene su efecto positivo en la marca, impactando no s\u00f3lo en su notoriedad sino tambi\u00e9n en las ventas.<\/p>\n<p>\u00a0La conclusi\u00f3n es clara: <strong>es primordial hacer sentir al cliente como \u00fanico y dirigirse a \u00e9l como tal, diferenci\u00e1ndolo de los dem\u00e1s y ofreci\u00e9ndole lo que quiere y necesita a trav\u00e9s de unos productos \u00fanicos y especiales<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya\u00a0 hemos hecho alusi\u00f3n en varios posts al concepto personalizaci\u00f3n, una tendencia que los clientes valoran cada vez m\u00e1s, y una de las claves en la diferenciaci\u00f3n del marketing que nos espera en este a\u00f1o. Por este motivo, muchas empresas ya han optado por apostar por ella. No hace falta irnos muy atr\u00e1s para ver [&hellip;]<\/p>\n","protected":false},"author":320,"featured_media":17391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,25],"tags":[78],"class_list":{"0":"post-17241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-perfiles","8":"category-ventas","9":"tag-customer-experience"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El \u00e9xito de la personalizaci\u00f3n - Prodware Blog ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/el-exito-de-la-personalizacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u00e9xito de la personalizaci\u00f3n - Prodware Blog ES\" \/>\n<meta property=\"og:description\" content=\"Ya\u00a0 hemos hecho alusi\u00f3n en varios posts al concepto personalizaci\u00f3n, una tendencia que los clientes valoran cada vez m\u00e1s, y una de las claves en la diferenciaci\u00f3n del marketing que nos espera en este a\u00f1o. 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