{"id":25751,"date":"2014-08-08T14:06:14","date_gmt":"2014-08-08T14:06:14","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=25751"},"modified":"2023-09-08T08:19:09","modified_gmt":"2023-09-08T08:19:09","slug":"la-importancia-de-la-experiencia-de-compra-online-infografia","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/","title":{"rendered":"Infograf\u00eda: La importancia de la experiencia de compra online"},"content":{"rendered":"<p>Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a gastar m\u00e1s dinero en donde les den buen servicio y una experiencia de compra impactante. Eran un 58% en 2010. En un mercado en el que los servicios, productos y precios se parecen cada vez m\u00e1s la batalla por el cliente est\u00e1 en el servicio y en proporcionar una experiencia de compra memorable, considerados los puntos clave, respectivamente, para retener a los clientes actuales y hacerse con nuevos clientes ganados a la competencia. Veamos en este gr\u00e1fico algunos datos.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-25771 size-medium\" src=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2-163x300.jpg\" alt=\"\" width=\"163\" height=\"300\" srcset=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2-163x300.jpg 163w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2-555x1024.jpg 555w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2-768x1417.jpg 768w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2-832x1536.jpg 832w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg 840w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a gastar m\u00e1s dinero en donde les den buen servicio y una experiencia de compra impactante. Eran un 58% en 2010. En un mercado en el que los servicios, productos [&hellip;]<\/p>\n","protected":false},"author":320,"featured_media":25771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,25],"tags":[78],"class_list":{"0":"post-25751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-perfiles","8":"category-ventas","9":"tag-customer-experience"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infograf\u00eda: La importancia de la experiencia de compra online - Prodware Blog ES<\/title>\n<meta name=\"description\" content=\"Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infograf\u00eda: La importancia de la experiencia de compra online - Prodware Blog ES\" \/>\n<meta property=\"og:description\" content=\"Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodware Blog ES\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-08T14:06:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T08:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"1550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prodware Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prodware Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/\"},\"author\":{\"name\":\"Prodware Marketing\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2\"},\"headline\":\"Infograf\u00eda: La importancia de la experiencia de compra online\",\"datePublished\":\"2014-08-08T14:06:14+00:00\",\"dateModified\":\"2023-09-08T08:19:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/\"},\"wordCount\":119,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg\",\"keywords\":[\"Customer Experience\"],\"articleSection\":[\"Perfiles\",\"Ventas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/\",\"name\":\"Infograf\u00eda: La importancia de la experiencia de compra online - Prodware Blog ES\",\"isPartOf\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg\",\"datePublished\":\"2014-08-08T14:06:14+00:00\",\"dateModified\":\"2023-09-08T08:19:09+00:00\",\"author\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2\"},\"description\":\"Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg\",\"contentUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg\",\"width\":840,\"height\":1550},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/\",\"name\":\"Prodware Blog ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2\",\"name\":\"Prodware Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/680c1d5354b15aa3d8b0869af6c9a87c.jpg?ver=1776872677\",\"contentUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/680c1d5354b15aa3d8b0869af6c9a87c.jpg?ver=1776872677\",\"caption\":\"Prodware Marketing\"},\"description\":\"El equipo de comunicaci\u00f3n del departamento de marketing de Prodware\",\"sameAs\":[\"https:\/\/www.prodwaregroup.com\/es-es\/\"],\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/author\/prodwaremarketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infograf\u00eda: La importancia de la experiencia de compra online - Prodware Blog ES","description":"Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/","og_locale":"es_ES","og_type":"article","og_title":"Infograf\u00eda: La importancia de la experiencia de compra online - Prodware Blog ES","og_description":"Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a","og_url":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/","og_site_name":"Prodware Blog ES","article_published_time":"2014-08-08T14:06:14+00:00","article_modified_time":"2023-09-08T08:19:09+00:00","og_image":[{"width":840,"height":1550,"url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg","type":"image\/jpeg"}],"author":"Prodware Marketing","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Prodware Marketing","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#article","isPartOf":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/"},"author":{"name":"Prodware Marketing","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2"},"headline":"Infograf\u00eda: La importancia de la experiencia de compra online","datePublished":"2014-08-08T14:06:14+00:00","dateModified":"2023-09-08T08:19:09+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/"},"wordCount":119,"commentCount":0,"image":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg","keywords":["Customer Experience"],"articleSection":["Perfiles","Ventas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/","url":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/","name":"Infograf\u00eda: La importancia de la experiencia de compra online - Prodware Blog ES","isPartOf":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage"},"image":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg","datePublished":"2014-08-08T14:06:14+00:00","dateModified":"2023-09-08T08:19:09+00:00","author":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2"},"description":"Es de toda l\u00f3gica que los consumidores compren m\u00e1s a compa\u00f1\u00edas que ponen f\u00e1cil hacer negocios con ellos. El 70% de los consumidores est\u00e1 dispuestos a","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/la-importancia-de-la-experiencia-de-compra-online-infografia\/#primaryimage","url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg","contentUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2014\/08\/La_importancia_de_la_experiencia_online11-2.jpg","width":840,"height":1550},{"@type":"WebSite","@id":"https:\/\/blog.prodwaregroup.com\/es\/#website","url":"https:\/\/blog.prodwaregroup.com\/es\/","name":"Prodware Blog ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2","name":"Prodware Marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/680c1d5354b15aa3d8b0869af6c9a87c.jpg?ver=1776872677","contentUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/680c1d5354b15aa3d8b0869af6c9a87c.jpg?ver=1776872677","caption":"Prodware Marketing"},"description":"El equipo de comunicaci\u00f3n del departamento de marketing de Prodware","sameAs":["https:\/\/www.prodwaregroup.com\/es-es\/"],"url":"https:\/\/blog.prodwaregroup.com\/es\/author\/prodwaremarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/25751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/users\/320"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/comments?post=25751"}],"version-history":[{"count":0,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/25751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media\/25771"}],"wp:attachment":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media?parent=25751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/categories?post=25751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/tags?post=25751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}