{"id":49623,"date":"2017-02-16T09:30:23","date_gmt":"2017-02-16T09:30:23","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=49623"},"modified":"2023-08-17T09:38:18","modified_gmt":"2023-08-17T09:38:18","slug":"retos-nuevo-retail-omnicanalidad","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/","title":{"rendered":"Los retos del nuevo retail: omnicanalidad"},"content":{"rendered":"<p>La <strong>evoluci\u00f3n del cliente<\/strong> y de los <strong>h\u00e1bitos de consumo<\/strong> plantean grandes desaf\u00edos para las <a href=\"http:\/\/www.prodware.es\/sectores\/comercio-y-distribucion\" target=\"_blank\" rel=\"noopener\">empresas retail<\/a>. Descubrir <strong>c\u00f3mo es el consumidor<\/strong> actual y <strong>qu\u00e9 necesita<\/strong> se vuelven indispensable para desarrollar una buena estrategia omnicanal. \u00bfC\u00f3mo se enfrentan las empresas a esta nueva realidad?<\/p>\n<blockquote><p><em>Te damos\u00a0las claves para triunfar en el mundo de la omnicanalidad.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La evoluci\u00f3n del cliente y de los h\u00e1bitos de consumo plantean grandes desaf\u00edos para las empresas retail. Descubrir c\u00f3mo es el consumidor actual y qu\u00e9 necesita se vuelven indispensable para desarrollar una buena estrategia omnicanal. \u00bfC\u00f3mo se enfrentan las empresas a esta nueva realidad? Te damos\u00a0las claves para triunfar en el mundo de la omnicanalidad.<\/p>\n","protected":false},"author":320,"featured_media":49710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,40,19,25],"tags":[78,110,160,238],"class_list":{"0":"post-49623","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-perfiles","8":"category-retail","9":"category-sectores","10":"category-ventas","11":"tag-customer-experience","12":"tag-ecommerce","13":"tag-omnicanalidad","14":"tag-pos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los retos del nuevo retail: omnicanalidad - Prodware Blog ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los retos del nuevo retail: omnicanalidad - Prodware Blog ES\" \/>\n<meta property=\"og:description\" content=\"La evoluci\u00f3n del cliente y de los h\u00e1bitos de consumo plantean grandes desaf\u00edos para las empresas retail. Descubrir c\u00f3mo es el consumidor actual y qu\u00e9 necesita se vuelven indispensable para desarrollar una buena estrategia omnicanal. \u00bfC\u00f3mo se enfrentan las empresas a esta nueva realidad? Te damos\u00a0las claves para triunfar en el mundo de la omnicanalidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodware Blog ES\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-16T09:30:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T09:38:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prodware Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prodware Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/\",\"name\":\"Los retos del nuevo retail: omnicanalidad - Prodware Blog ES\",\"isPartOf\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg\",\"datePublished\":\"2017-02-16T09:30:23+00:00\",\"dateModified\":\"2023-08-17T09:38:18+00:00\",\"author\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/#primaryimage\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg\",\"contentUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg\",\"width\":650,\"height\":350,\"caption\":\"V\u00eddeo: nuevo retail - omnicanalidad\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/\",\"name\":\"Prodware Blog ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2\",\"name\":\"Prodware Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g\",\"caption\":\"Prodware Marketing\"},\"description\":\"El equipo de comunicaci\u00f3n del departamento de marketing de Prodware\",\"sameAs\":[\"https:\/\/www.prodwaregroup.com\/es-es\/\"],\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/author\/prodwaremarketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los retos del nuevo retail: omnicanalidad - Prodware Blog ES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/","og_locale":"es_ES","og_type":"article","og_title":"Los retos del nuevo retail: omnicanalidad - Prodware Blog ES","og_description":"La evoluci\u00f3n del cliente y de los h\u00e1bitos de consumo plantean grandes desaf\u00edos para las empresas retail. Descubrir c\u00f3mo es el consumidor actual y qu\u00e9 necesita se vuelven indispensable para desarrollar una buena estrategia omnicanal. \u00bfC\u00f3mo se enfrentan las empresas a esta nueva realidad? Te damos\u00a0las claves para triunfar en el mundo de la omnicanalidad.","og_url":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/","og_site_name":"Prodware Blog ES","article_published_time":"2017-02-16T09:30:23+00:00","article_modified_time":"2023-08-17T09:38:18+00:00","og_image":[{"width":650,"height":350,"url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg","type":"image\/jpeg"}],"author":"Prodware Marketing","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Prodware Marketing"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/","url":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/","name":"Los retos del nuevo retail: omnicanalidad - Prodware Blog ES","isPartOf":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/#primaryimage"},"image":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg","datePublished":"2017-02-16T09:30:23+00:00","dateModified":"2023-08-17T09:38:18+00:00","author":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/retos-nuevo-retail-omnicanalidad\/#primaryimage","url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg","contentUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/01\/video-omnicanalidad-2.jpg","width":650,"height":350,"caption":"V\u00eddeo: nuevo retail - omnicanalidad"},{"@type":"WebSite","@id":"https:\/\/blog.prodwaregroup.com\/es\/#website","url":"https:\/\/blog.prodwaregroup.com\/es\/","name":"Prodware Blog ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2","name":"Prodware Marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g","caption":"Prodware Marketing"},"description":"El equipo de comunicaci\u00f3n del departamento de marketing de Prodware","sameAs":["https:\/\/www.prodwaregroup.com\/es-es\/"],"url":"https:\/\/blog.prodwaregroup.com\/es\/author\/prodwaremarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/49623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/users\/320"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/comments?post=49623"}],"version-history":[{"count":1,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/49623\/revisions"}],"predecessor-version":[{"id":52758,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/49623\/revisions\/52758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media\/49710"}],"wp:attachment":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media?parent=49623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/categories?post=49623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/tags?post=49623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}