{"id":49651,"date":"2017-01-25T10:17:18","date_gmt":"2017-01-25T10:17:18","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=49651"},"modified":"2023-08-17T09:36:48","modified_gmt":"2023-08-17T09:36:48","slug":"reto-conocer-conectar-nuevo-cliente-digital","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/reto-conocer-conectar-nuevo-cliente-digital\/","title":{"rendered":"El reto de conocer y conectar con el nuevo cliente digital"},"content":{"rendered":"<p>En la actualidad, m\u00e1s del 60% de la poblaci\u00f3n mundial posee un tel\u00e9fono m\u00f3vil y el <strong>75% de los usuarios<\/strong> han realizado <strong>compras<\/strong> a trav\u00e9s de <strong>dispositivos m\u00f3viles<\/strong> en los \u00faltimos seis meses, seg\u00fan el\u00a0informe\u00a0<a href=\"https:\/\/www.iab.com\/insights\/global-perspective-mobile-commerce\/\" target=\"_blank\" rel=\"noopener\">\u00abA Global Perspective of Mobile Commerce\u00bb, de IAB<\/a>. Adem\u00e1s, las<strong> redes sociales<\/strong>, que hace dos d\u00e9cadas ni exist\u00edan, son utilizadas a diario por miles de millones de usuarios.<\/p>\n<p>La llegada imparable de estos\u00a0avances a nivel tecnol\u00f3gico est\u00e1 transformando la forma en que los clientes viven, piensan y consumen. El \u00faltimo <a href=\"http:\/\/www.ontsi.red.es\/ontsi\/es\/content\/estudio-b2c-2015-edici%C3%B3n-2016-0\" target=\"_blank\" rel=\"noopener\">Estudio sobre Comercio Electr\u00f3nico B2C del\u00a0Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Informaci\u00f3n (ONTSI)<\/a>, indica que solo en\u00a02015 el <strong>volumen del comercio electr\u00f3nico<\/strong> en Espa\u00f1a ascendi\u00f3 a <strong>20.745 millones de euros<\/strong>, un 27,5 % m\u00e1s que el a\u00f1o anterior.<\/p>\n<h2><strong>Nuevos clientes, nuevos h\u00e1bitos de consumo<\/strong><\/h2>\n<p>Los h\u00e1bitos de consumo evolucionan a gran velocidad impulsados por un <strong>cliente hiperconectado, exigente, informado y emocional<\/strong>. Aunque el <a href=\"https:\/\/blog.prodwaregroup.com\/es\/el-nuevo-consumidor-digital-cambia-las-normas-del-retail\/#.WIhorBvhCM8\" target=\"_blank\" rel=\"noopener\">nuevo consumidor digital del sector retail<\/a> exige <strong>personalizaci\u00f3n<\/strong> y <strong>omnicanalidad<\/strong>, las empresas a\u00fan est\u00e1n lejos de ofrecerles la experiencia que demandan. Para adaptarse a este nuevo contexto, las empresas deben desarrollar <strong>nuevas estrategias comerciales<\/strong> partiendo de la premisa de que el cliente es el verdadero motor que impulsa esta transformaci\u00f3n.<\/p>\n<blockquote>\n<p style=\"text-align: center\">El cliente es el verdadero motor que impulsa esta transformaci\u00f3n.<\/p>\n<\/blockquote>\n<p>Sin embargo, los primeros pasos dados por algunas empresas para ofrecer una <strong>mejor experiencia a sus clientes<\/strong> en la era digital est\u00e1n a\u00fan lejos de adecuarse a sus necesidades. Los retos son considerables y, para superarlos, es necesario entender los fundamentos del ecosistema digital, su adopci\u00f3n por parte de los clientes y las <a href=\"http:\/\/www.prodware.es\/sectores\/comercio-y-distribucion\" target=\"_blank\" rel=\"noopener\">soluciones para el sector comercial<\/a>. Adem\u00e1s, las empresas deben aprender c\u00f3mo generar un v\u00ednculo con los consumidores\u00a0que responda a la nueva demanda.<\/p>\n<hr \/>\n<p><strong>Pero, \u00bfc\u00f3mo es el perfil de este nuevo cliente? \u00bfC\u00f3mo podemos conectar con \u00e9l? <\/strong><a href=\"http:\/\/www.prodware.es\" target=\"_blank\" rel=\"noopener\"><strong>Prodware<\/strong><\/a><strong> ha elaborado el whitepaper \u201c<\/strong><a href=\"http:\/\/www.prodware.es\/recursos\/whitepapers\/201701-consumidor-digital\" target=\"_blank\" rel=\"noopener\"><strong>El nuevo consumidor digital. Retail<\/strong><\/a><strong>\u201d en el que ofrecemos una visi\u00f3n completa del nuevo comprador y explicamos qu\u00e9 pasos son necesarios, desde el punto de vista tecnol\u00f3gico, para conectar con \u00e9l y cautivarle.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, m\u00e1s del 60% de la poblaci\u00f3n mundial posee un tel\u00e9fono m\u00f3vil y el 75% de los usuarios han realizado compras a trav\u00e9s de dispositivos m\u00f3viles en los \u00faltimos seis meses, seg\u00fan el\u00a0informe\u00a0\u00abA Global Perspective of Mobile Commerce\u00bb, de IAB. Adem\u00e1s, las redes sociales, que hace dos d\u00e9cadas ni exist\u00edan, son utilizadas a [&hellip;]<\/p>\n","protected":false},"author":320,"featured_media":49654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220,16,40,19],"tags":[110,111,160,238],"class_list":{"0":"post-49651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-direccion","8":"category-perfiles","9":"category-retail","10":"category-sectores","11":"tag-ecommerce","12":"tag-employee-experience","13":"tag-omnicanalidad","14":"tag-pos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El reto de conocer y conectar con el nuevo cliente digital - Prodware Blog ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/reto-conocer-conectar-nuevo-cliente-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El reto de conocer y conectar con el nuevo cliente digital - Prodware Blog ES\" \/>\n<meta property=\"og:description\" content=\"En la actualidad, m\u00e1s del 60% de la poblaci\u00f3n mundial posee un tel\u00e9fono m\u00f3vil y el 75% de los usuarios han realizado compras a trav\u00e9s de dispositivos m\u00f3viles en los \u00faltimos seis meses, seg\u00fan el\u00a0informe\u00a0\u00abA Global Perspective of Mobile Commerce\u00bb, de IAB. 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