{"id":49724,"date":"2017-03-02T10:00:46","date_gmt":"2017-03-02T10:00:46","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=49724"},"modified":"2023-08-17T09:38:43","modified_gmt":"2023-08-17T09:38:43","slug":"claves-para-convertirse-en-el-retailer-del-futuro","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/","title":{"rendered":"Claves para convertirse en el retailer del futuro"},"content":{"rendered":"<p>En las \u00faltimas d\u00e9cadas, pocos sectores han experimentado una <strong>evoluci\u00f3n tecnol\u00f3gica<\/strong> tan vertiginosa como el retail. Alentados por la amenaza perenne a desaparecer del tabl\u00f3n de juego, los retailers han incorporado paulatinamente soluciones <strong>para adaptarse a un entorno hostil<\/strong>.<\/p>\n<p>El <strong>empoderamiento del consumidor<\/strong>, que dispone de m\u00e1s informaci\u00f3n y oferta comercial, y la <strong>multiplicaci\u00f3n de canales<\/strong> son solo dos de los nuevos condicionantes que revolucionan el sector. Explora a trav\u00e9s de esta infograf\u00eda las<strong> claves para conseguir que tu empresa\u00a0evolucione y consiga sus objetivos de negocio, presentes y futuros<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-49725 size-full\" src=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/02\/infografia-7tendencias-2.jpg\" alt=\"Infograf\u00eda 7 tendencias de retail\" width=\"700\" height=\"2500\" srcset=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/02\/infografia-7tendencias-2.jpg 700w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/02\/infografia-7tendencias-2-84x300.jpg 84w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/02\/infografia-7tendencias-2-287x1024.jpg 287w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2017\/02\/infografia-7tendencias-2-430x1536.jpg 430w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><strong>Si quieres conocer las novedades m\u00e1s significativas en el sector retail, descarga el ebook <a href=\"http:\/\/www.prodware.es\/recursos\/whitepapers\/201703-7-tendencias-retail\" target=\"_blank\" rel=\"noopener\">\u201c7 tendencias emergentes que est\u00e1n transformando el sector retail\u201d<\/a>. Un an\u00e1lisis con las claves para evolucionar y ofrecer a los clientes experiencias de compra excepcionales a trav\u00e9s de operaciones inteligentes. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En las \u00faltimas d\u00e9cadas, pocos sectores han experimentado una evoluci\u00f3n tecnol\u00f3gica tan vertiginosa como el retail. Alentados por la amenaza perenne a desaparecer del tabl\u00f3n de juego, los retailers han incorporado paulatinamente soluciones para adaptarse a un entorno hostil. El empoderamiento del consumidor, que dispone de m\u00e1s informaci\u00f3n y oferta comercial, y la multiplicaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":320,"featured_media":49165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,19],"tags":[78,110,160,238],"class_list":{"0":"post-49724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail","8":"category-sectores","9":"tag-customer-experience","10":"tag-ecommerce","11":"tag-omnicanalidad","12":"tag-pos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claves para convertirse en el retailer del futuro - Prodware Blog ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claves para convertirse en el retailer del futuro - Prodware Blog ES\" \/>\n<meta property=\"og:description\" content=\"En las \u00faltimas d\u00e9cadas, pocos sectores han experimentado una evoluci\u00f3n tecnol\u00f3gica tan vertiginosa como el retail. Alentados por la amenaza perenne a desaparecer del tabl\u00f3n de juego, los retailers han incorporado paulatinamente soluciones para adaptarse a un entorno hostil. El empoderamiento del consumidor, que dispone de m\u00e1s informaci\u00f3n y oferta comercial, y la multiplicaci\u00f3n de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodware Blog ES\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T10:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T09:38:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prodware Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prodware Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/\",\"name\":\"Claves para convertirse en el retailer del futuro - Prodware Blog ES\",\"isPartOf\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg\",\"datePublished\":\"2017-03-02T10:00:46+00:00\",\"dateModified\":\"2023-08-17T09:38:43+00:00\",\"author\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/#primaryimage\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg\",\"contentUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg\",\"width\":650,\"height\":350,\"caption\":\"tecnolog\u00eda para tienda f\u00edsica como un ecommerce\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/\",\"name\":\"Prodware Blog ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2\",\"name\":\"Prodware Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g\",\"caption\":\"Prodware Marketing\"},\"description\":\"El equipo de comunicaci\u00f3n del departamento de marketing de Prodware\",\"sameAs\":[\"https:\/\/www.prodwaregroup.com\/es-es\/\"],\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/author\/prodwaremarketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Claves para convertirse en el retailer del futuro - Prodware Blog ES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/","og_locale":"es_ES","og_type":"article","og_title":"Claves para convertirse en el retailer del futuro - Prodware Blog ES","og_description":"En las \u00faltimas d\u00e9cadas, pocos sectores han experimentado una evoluci\u00f3n tecnol\u00f3gica tan vertiginosa como el retail. Alentados por la amenaza perenne a desaparecer del tabl\u00f3n de juego, los retailers han incorporado paulatinamente soluciones para adaptarse a un entorno hostil. El empoderamiento del consumidor, que dispone de m\u00e1s informaci\u00f3n y oferta comercial, y la multiplicaci\u00f3n de [&hellip;]","og_url":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/","og_site_name":"Prodware Blog ES","article_published_time":"2017-03-02T10:00:46+00:00","article_modified_time":"2023-08-17T09:38:43+00:00","og_image":[{"width":650,"height":350,"url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg","type":"image\/jpeg"}],"author":"Prodware Marketing","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Prodware Marketing","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/","url":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/","name":"Claves para convertirse en el retailer del futuro - Prodware Blog ES","isPartOf":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/#primaryimage"},"image":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg","datePublished":"2017-03-02T10:00:46+00:00","dateModified":"2023-08-17T09:38:43+00:00","author":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/claves-para-convertirse-en-el-retailer-del-futuro\/#primaryimage","url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg","contentUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2016\/06\/medir-offline-650x350-3.jpg","width":650,"height":350,"caption":"tecnolog\u00eda para tienda f\u00edsica como un ecommerce"},{"@type":"WebSite","@id":"https:\/\/blog.prodwaregroup.com\/es\/#website","url":"https:\/\/blog.prodwaregroup.com\/es\/","name":"Prodware Blog ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/8a80e689376306c267c6f0bcfb36e3f2","name":"Prodware Marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2281e4a924c047de9e1e233b395bf70a?s=96&d=mm&r=g","caption":"Prodware Marketing"},"description":"El equipo de comunicaci\u00f3n del departamento de marketing de Prodware","sameAs":["https:\/\/www.prodwaregroup.com\/es-es\/"],"url":"https:\/\/blog.prodwaregroup.com\/es\/author\/prodwaremarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/49724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/users\/320"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/comments?post=49724"}],"version-history":[{"count":1,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/49724\/revisions"}],"predecessor-version":[{"id":52760,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/49724\/revisions\/52760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media\/49165"}],"wp:attachment":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media?parent=49724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/categories?post=49724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/tags?post=49724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}