{"id":50705,"date":"2018-10-30T12:55:02","date_gmt":"2018-10-30T12:55:02","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=50705"},"modified":"2023-08-17T10:20:41","modified_gmt":"2023-08-17T10:20:41","slug":"infografia-pasos-transformacion-digital-empresas-distribucion","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/infografia-pasos-transformacion-digital-empresas-distribucion\/","title":{"rendered":"Infograf\u00eda: 10 pasos para la Transformaci\u00f3n Digital en empresas de distribuci\u00f3n"},"content":{"rendered":"<p>Los<strong> consumidores<\/strong> han experimentado un <strong>profundo cambio<\/strong>: cada vez son m\u00e1s <strong>exigentes<\/strong>, demandan m\u00e1s <strong>calidad<\/strong> y tienen expectativas muy altas. Por eso, la empresa debe colocarle en el centro de sus operaciones e implementar una e<strong>strategia verdaderamente omnicanal<\/strong>.<\/p>\n<p>La tecnolog\u00eda permite al <strong>sector de la distribuci\u00f3n<\/strong> superar la<strong> brecha digital<\/strong> y afrontar con \u00e9xito el reto de la distribuci\u00f3n omnicanal. Ganar <strong>visibilidad<\/strong> y ampliar tus <strong>oportunidades de venta<\/strong> ofreciendo a tus clientes nuevas plataformas desde donde acceder a tus productos se ha vuelto esencial.<\/p>\n<p>Integrar los <strong>datos del cliente<\/strong> procedentes m\u00faltiples fuentes (tarjeta de fidelizaci\u00f3n, formularios de contacto, correos electr\u00f3nicos, redes sociales, participaci\u00f3n en sorteos, etc.) y aprovechar los m\u00faltiples <strong>canales disponibles<\/strong> (comercio electr\u00f3nico, presencia en redes sociales, aplicaciones m\u00f3viles, etc.) te ayudar\u00e1n a situarte al lado de tus clientes.<\/p>\n<p><em>Descubre en esta siguiente infograf\u00eda los diez pasos para impulsar la Transformaci\u00f3n Digital de tu compa\u00f1\u00eda:<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-50711\" src=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2018\/10\/info-transformacion-digital-low-2.jpg\" alt=\"Transformaci\u00f3n digital en la distribuci\u00f3n\" width=\"1177\" height=\"827\" srcset=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2018\/10\/info-transformacion-digital-low-2.jpg 1177w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2018\/10\/info-transformacion-digital-low-2-300x211.jpg 300w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2018\/10\/info-transformacion-digital-low-2-1024x719.jpg 1024w, https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2018\/10\/info-transformacion-digital-low-2-768x540.jpg 768w\" sizes=\"(max-width: 1177px) 100vw, 1177px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los consumidores han experimentado un profundo cambio: cada vez son m\u00e1s exigentes, demandan m\u00e1s calidad y tienen expectativas muy altas. Por eso, la empresa debe colocarle en el centro de sus operaciones e implementar una estrategia verdaderamente omnicanal. La tecnolog\u00eda permite al sector de la distribuci\u00f3n superar la brecha digital y afrontar con \u00e9xito el [&hellip;]<\/p>\n","protected":false},"author":315,"featured_media":50710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,19],"tags":[78,86,160,238],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infograf\u00eda: 10 pasos para la Transformaci\u00f3n Digital en empresas de distribuci\u00f3n - Prodware Blog ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/infografia-pasos-transformacion-digital-empresas-distribucion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infograf\u00eda: 10 pasos para la Transformaci\u00f3n Digital en empresas de distribuci\u00f3n - Prodware Blog ES\" \/>\n<meta property=\"og:description\" content=\"Los consumidores han experimentado un profundo cambio: cada vez son m\u00e1s exigentes, demandan m\u00e1s calidad y tienen expectativas muy altas. Por eso, la empresa debe colocarle en el centro de sus operaciones e implementar una estrategia verdaderamente omnicanal. La tecnolog\u00eda permite al sector de la distribuci\u00f3n superar la brecha digital y afrontar con \u00e9xito el [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/infografia-pasos-transformacion-digital-empresas-distribucion\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodware Blog ES\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-30T12:55:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T10:20:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2018\/10\/transformacion-digital-oct-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Esther Mart\u00edn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Esther Mart\u00edn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/infografia-pasos-transformacion-digital-empresas-distribucion\/\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/sectores\/infografia-pasos-transformacion-digital-empresas-distribucion\/\",\"name\":\"Infograf\u00eda: 10 pasos para la Transformaci\u00f3n Digital en empresas de distribuci\u00f3n - 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