{"id":51886,"date":"2021-04-21T18:32:03","date_gmt":"2021-04-21T18:32:03","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=51886"},"modified":"2023-08-17T10:57:57","modified_gmt":"2023-08-17T10:57:57","slug":"retos-tecnologicos-y-oportunidades-en-eretail-congress-2021","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/retos-tecnologicos-y-oportunidades-en-eretail-congress-2021\/","title":{"rendered":"Retos tecnol\u00f3gicos y oportunidades en eRetail Congress 2021"},"content":{"rendered":"\n<p>Este a\u00f1o en el evento <a href=\"https:\/\/eretailcongress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">eRetail Congress<\/a>, organizado por <a href=\"https:\/\/directivosygerentes.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dir&amp;Ge<\/a> y celebrado en un formato totalmente online, se han dado cita m\u00e1s de 1.200 profesionales de primer nivel y marcas destacadas con el fin de compartir su conocimiento y experiencia sobre las mejores pr\u00e1cticas para impulsar la competitividad de los retailers y analizar las \u00faltimas tendencias sobre eCommerce y retail.<\/p>\n\n\n\n<p>La tecnolog\u00eda, la omnicanalidad, la escucha activa, la diferenciaci\u00f3n y el Customer Experience han sido las claves principales en las que se han fundamentado las jornadas de eRetail Congress para conectar con un consumidor cambiante y exigente en un contexto de inestabilidad global. La transformaci\u00f3n digital de las compa\u00f1\u00edas est\u00e1 avanzando a un ritmo vertiginoso y existe una tendencia al alza en cuanto al cambio en los h\u00e1bitos de consumo, lo que ha provocado que la mayor\u00eda de los retailers se adentren de lleno en el mundo del eCommerce.<\/p>\n\n\n\n<p>Durante la pandemia, muchos negocios que han habilitado por primera vez p\u00e1ginas web o canales de distribuci\u00f3n online para poder seguir vendiendo sus productos, han visto en el comercio electr\u00f3nico la \u00fanica v\u00eda posible para su supervivencia. El notable incremento de las ventas online, en Espa\u00f1a ascendieron al 36% durante el a\u00f1o 2020, lo que supuso el tercer mercado que m\u00e1s r\u00e1pido creci\u00f3 en todo el mundo seg\u00fan detalla eMarketer en uno de sus informes, ha supuesto que el eCommerce pase de alternativa a necesidad.<\/p>\n\n\n\n<p><strong>Nuevas oportunidades: de la tienda al canal online<\/strong><\/p>\n\n\n\n<p>Nuestros compa\u00f1eros de <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prodware<\/a>, Ana Espada, Retail Business Development, y Mateo Hern\u00e1ndez, eBusiness Lead, han centrado su <a href=\"https:\/\/youtu.be\/D6X7-BsYn5o\" target=\"_blank\" rel=\"noreferrer noopener\">ponencia<\/a> en c\u00f3mo la tecnolog\u00eda puede optimizar las operaciones de retail bajo el t\u00edtulo \u2018Tecnolog\u00eda end-to-end para optimizar tus operaciones de retail: de la tienda al canal online\u2019. Seg\u00fan se\u00f1alan, la convivencia del entorno f\u00edsico con el digital abre nuevas oportunidades de negocio para los retailers. La premisa fundamental es colocar al cliente en el centro de todo con el fin de ofrecer una experiencia memorable basada en un conocimiento 360\u00ba del cliente y en la omnicanalidad. Para ello, es necesario disponer de un ecosistema unificado y sin integraciones mediante la soluci\u00f3n tecnol\u00f3gica adecuada que centralice todos los canales.<\/p>\n\n\n\n<p>Como indica Mateo Hern\u00e1ndez, el 68% de los clientes abandona una compra por un mal servicio recibido. En este sentido, frente a un consumidor cada vez m\u00e1s digital, incorporar tecnolog\u00eda para entender mejor sus necesidades, como <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/inteligencia-artificial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inteligencia Artificial<\/a> o <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/prodware-business-solutions\/demand-forecasting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Machine Learning<\/a>, al igual que canales m\u00e1s din\u00e1micos de comunicaci\u00f3n, por ejemplo, chatbots, son factores diferenciales que aportar\u00e1n valor y ofrecer\u00e1n un Customer Experience que genere mayor compromiso.<\/p>\n\n\n\n<p>En la segunda jornada de eRetail Congress, ha sido el turno de los <a href=\"https:\/\/youtu.be\/BJ2aQbj4M4o\" target=\"_blank\" rel=\"noreferrer noopener\">workshops<\/a>. Uno de ellos, ha sido llevado a cabo tambi\u00e9n por Mateo Hern\u00e1ndez y se ha centrado en c\u00f3mo poner en marcha un canal online de manera r\u00e1pida y segura. Nos ha descubierto las claves para sacar adelante un eCommerce y acceder a las nuevas oportunidades comerciales del canal digital.<\/p>\n\n\n\n<p>Adem\u00e1s, una de las novedades de este a\u00f1o, ha sido ofrecer el espacio Networking 1to1 enfocado a las marcas en busca de soluciones para sus eCommerce con el objetivo de compartir sinergias, experiencias y nuevas oportunidades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este a\u00f1o en el evento eRetail Congress, organizado por Dir&amp;Ge y celebrado en un formato totalmente online, se han dado cita m\u00e1s de 1.200 profesionales de primer nivel y marcas destacadas con el fin de compartir su conocimiento y experiencia sobre las mejores pr\u00e1cticas para impulsar la competitividad de los retailers y analizar las \u00faltimas [&hellip;]<\/p>\n","protected":false},"author":318,"featured_media":51887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,19],"tags":[78,80,81,86,98,110,114,135,140,160,181],"class_list":{"0":"post-51886","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail","8":"category-sectores","9":"tag-customer-experience","10":"tag-customer-journey","11":"tag-customer-service","12":"tag-data-intelligence","13":"tag-dynamics-365-customer-insights","14":"tag-ecommerce","15":"tag-eventos","16":"tag-inteligencia-artificial","17":"tag-iot","18":"tag-omnicanalidad","19":"tag-retail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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