{"id":52116,"date":"2021-11-26T13:07:09","date_gmt":"2021-11-26T13:07:09","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=52116"},"modified":"2023-08-17T11:05:32","modified_gmt":"2023-08-17T11:05:32","slug":"microsoft-dynamics-365-customer-insights","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/","title":{"rendered":"Customer Insights: aprende a analizar y segmentar a tus clientes desde una visi\u00f3n 360\u00b0"},"content":{"rendered":"\n<p>Actualmente, tenemos acceso y estamos sujetos a una cantidad de informaci\u00f3n ilimitada gracias a la tecnolog\u00eda. La sociedad hiperconectada en la que vivimos hace que generemos grandes vol\u00famenes de datos, haciendo que las organizaciones tengan como objetivo la recopilaci\u00f3n y an\u00e1lisis de estos datos para atender a nuestras necesidades.<\/p>\n\n\n\n<p>Los clientes exigen una experiencia cada vez m\u00e1s personalizada de las marcas y servicios que consumen. Por ello, es fundamental disponer de estos datos y estructurarlos para transformarlos en informaci\u00f3n de valor. Gracias a esta informaci\u00f3n podremos segmentar a nuestros clientes de una forma optimizada, saber qu\u00e9 consumidores corren el riesgo de irse o c\u00f3mo maximizar el valor de la vida \u00fatil del cliente y reducir el abandono.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/microsoft-dynamics-365\/microsoft-dynamics-365-customer-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics 365 Customer Insights<\/a> es una plataforma de datos de cliente (CDP) intuitiva y flexible que desbloquea informaci\u00f3n y potencia experiencias personalizadas de clientes. No solo muestra los datos de las aplicaciones de Microsoft Dynamics 365 Customer Engagement, como Ventas, Marketing y Atenci\u00f3n al Cliente, sino que tambi\u00e9n se conecta con datos de terceros.<\/p>\n\n\n\n<p>La soluci\u00f3n Customer Insights te permitir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ingerir datos de diversas fuentes para definir un perfil&nbsp;unificado<\/li><li>Mapear, machear y presentar la informaci\u00f3n de los diferentes or\u00edgenes de datos<\/li><li>Enriquecer el perfil unificado con toda la informaci\u00f3n de tus canales de interacci\u00f3n\u200b<\/li><li>Generar medidas de cliente que calculen KPIs, segmentar y analizar\u200b<\/li><li>Reenganchar a tus clientes en riesgo de fuga al predecir su comportamiento\u200b<\/li><li>Usar recomendaciones autom\u00e1ticas basadas en Inteligencia Artificial<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>A trav\u00e9s de Customer Insights es posible establecer un modelo relacional completo con la informaci\u00f3n ya cargada en la plataforma para facilitar as\u00ed la extracci\u00f3n de las m\u00e9tricas. Las interfaces visuales facilitan la agilidad y efectividad necesarias para hacer uso de esta herramienta, por lo que no es necesario desarrollar ning\u00fan tipo de c\u00f3digo para controlarla.<\/p>\n\n\n\n<p>El prop\u00f3sito final es disponer de una ficha de cliente enriquecida disponible para ser consultada desde cualquier lugar y desde cualquier dispositivo. Customer Insights incorpora una gran cantidad de informaci\u00f3n y muchas capacidades de <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/innovacion\/inteligencia-artificial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inteligencia Artificial<\/a>, tiene cuatro grandes modelos predictivos y ofrece la oportunidad de llevar a cabo an\u00e1lisis e informes en base a la informaci\u00f3n recogida.<\/p>\n\n\n\n<p>Gracias a esta soluci\u00f3n podr\u00e1s obtener una visi\u00f3n hol\u00edstica de tus clientes, al reunir datos de todas las fuentes en tiempo real para obtener una vista \u00fanica de contactos o cuentas. Adem\u00e1s, Customer Insights es totalmente extensible y personalizable con <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/microsoft-power-platform\/\">Power Platform<\/a> y <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/microsoft-azure\/\">Azure<\/a>.<\/p>\n\n\n\n<p>Accede a nuestro <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/documentacion\/webinars\/1410-customer-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">webinar<\/a> donde nuestro experto te explicar\u00e1 los principales casos pr\u00e1cticos de uso de la plataforma y desde diferentes fuentes de datos te mostrar\u00e1 c\u00f3mo construir perfiles \u00fanicos de clientes y generar segmentaciones avanzadas. Con la experiencia de <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prodware<\/a> en estrategias de segmentaci\u00f3n, Customer Journey y anal\u00edtica de clientes podr\u00e1s transformar tu negocio en una organizaci\u00f3n centrada en el cliente con perfiles unificados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, tenemos acceso y estamos sujetos a una cantidad de informaci\u00f3n ilimitada gracias a la tecnolog\u00eda. La sociedad hiperconectada en la que vivimos hace que generemos grandes vol\u00famenes de datos, haciendo que las organizaciones tengan como objetivo la recopilaci\u00f3n y an\u00e1lisis de estos datos para atender a nuestras necesidades. Los clientes exigen una experiencia cada [&hellip;]<\/p>\n","protected":false},"author":318,"featured_media":52120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223,35,16,222,25],"tags":[78,80,81,86,98,135,168],"class_list":{"0":"post-52116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dynamics365","8":"category-marketing","9":"category-perfiles","10":"category-soluciones","11":"category-ventas","12":"tag-customer-experience","13":"tag-customer-journey","14":"tag-customer-service","15":"tag-data-intelligence","16":"tag-dynamics-365-customer-insights","17":"tag-inteligencia-artificial","18":"tag-power-platform"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Dynamics 365 Customer Insights | Prodware<\/title>\n<meta name=\"description\" content=\"Customer Insights es una plataforma de datos de cliente intuitiva y flexible que desbloquea informaci\u00f3n y potencia experiencias personalizadas de clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Dynamics 365 Customer Insights | Prodware\" \/>\n<meta property=\"og:description\" content=\"Customer Insights es una plataforma de datos de cliente intuitiva y flexible que desbloquea informaci\u00f3n y potencia experiencias personalizadas de clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodware Blog ES\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T13:07:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T11:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Lasheras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Lasheras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/\"},\"author\":{\"name\":\"Jessica Lasheras\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/b7fcaed2a2ae8dc28f0d284dc55e2bd3\"},\"headline\":\"Customer Insights: aprende a analizar y segmentar a tus clientes desde una visi\u00f3n 360\u00b0\",\"datePublished\":\"2021-11-26T13:07:09+00:00\",\"dateModified\":\"2023-08-17T11:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/\"},\"wordCount\":517,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg\",\"keywords\":[\"Customer Experience\",\"Customer Journey\",\"customer service\",\"Data Intelligence\",\"Dynamics 365 Customer Insights\",\"Inteligencia Artificial\",\"Power Platform\"],\"articleSection\":[\"Dynamics365\",\"Marketing\",\"Perfiles\",\"Soluciones\",\"Ventas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/\",\"name\":\"Microsoft Dynamics 365 Customer Insights | Prodware\",\"isPartOf\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg\",\"datePublished\":\"2021-11-26T13:07:09+00:00\",\"dateModified\":\"2023-08-17T11:05:32+00:00\",\"author\":{\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/b7fcaed2a2ae8dc28f0d284dc55e2bd3\"},\"description\":\"Customer Insights es una plataforma de datos de cliente intuitiva y flexible que desbloquea informaci\u00f3n y potencia experiencias personalizadas de clientes.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg\",\"contentUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg\",\"width\":1024,\"height\":683,\"caption\":\"Microsoft Dynamics 365 Customer Insights\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#website\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/\",\"name\":\"Prodware Blog ES\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/b7fcaed2a2ae8dc28f0d284dc55e2bd3\",\"name\":\"Jessica Lasheras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/db27385e1e9ad3656031df005cc0c636.jpg?ver=1776872759\",\"contentUrl\":\"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/db27385e1e9ad3656031df005cc0c636.jpg?ver=1776872759\",\"caption\":\"Jessica Lasheras\"},\"sameAs\":[\"https:\/\/www.prodwaregroup.com\/es-es\/\"],\"url\":\"https:\/\/blog.prodwaregroup.com\/es\/author\/jessica-lasheras\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft Dynamics 365 Customer Insights | Prodware","description":"Customer Insights es una plataforma de datos de cliente intuitiva y flexible que desbloquea informaci\u00f3n y potencia experiencias personalizadas de clientes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/","og_locale":"es_ES","og_type":"article","og_title":"Microsoft Dynamics 365 Customer Insights | Prodware","og_description":"Customer Insights es una plataforma de datos de cliente intuitiva y flexible que desbloquea informaci\u00f3n y potencia experiencias personalizadas de clientes.","og_url":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/","og_site_name":"Prodware Blog ES","article_published_time":"2021-11-26T13:07:09+00:00","article_modified_time":"2023-08-17T11:05:32+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg","type":"image\/jpeg"}],"author":"Jessica Lasheras","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jessica Lasheras","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#article","isPartOf":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/"},"author":{"name":"Jessica Lasheras","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/b7fcaed2a2ae8dc28f0d284dc55e2bd3"},"headline":"Customer Insights: aprende a analizar y segmentar a tus clientes desde una visi\u00f3n 360\u00b0","datePublished":"2021-11-26T13:07:09+00:00","dateModified":"2023-08-17T11:05:32+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/"},"wordCount":517,"commentCount":0,"image":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg","keywords":["Customer Experience","Customer Journey","customer service","Data Intelligence","Dynamics 365 Customer Insights","Inteligencia Artificial","Power Platform"],"articleSection":["Dynamics365","Marketing","Perfiles","Soluciones","Ventas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/","url":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/","name":"Microsoft Dynamics 365 Customer Insights | Prodware","isPartOf":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage"},"image":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg","datePublished":"2021-11-26T13:07:09+00:00","dateModified":"2023-08-17T11:05:32+00:00","author":{"@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/b7fcaed2a2ae8dc28f0d284dc55e2bd3"},"description":"Customer Insights es una plataforma de datos de cliente intuitiva y flexible que desbloquea informaci\u00f3n y potencia experiencias personalizadas de clientes.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/perfiles\/microsoft-dynamics-365-customer-insights\/#primaryimage","url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg","contentUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/uploads\/sites\/5\/2021\/11\/Blog-2.jpg","width":1024,"height":683,"caption":"Microsoft Dynamics 365 Customer Insights"},{"@type":"WebSite","@id":"https:\/\/blog.prodwaregroup.com\/es\/#website","url":"https:\/\/blog.prodwaregroup.com\/es\/","name":"Prodware Blog ES","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.prodwaregroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/b7fcaed2a2ae8dc28f0d284dc55e2bd3","name":"Jessica Lasheras","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.prodwaregroup.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/db27385e1e9ad3656031df005cc0c636.jpg?ver=1776872759","contentUrl":"https:\/\/blog.prodwaregroup.com\/es\/wp-content\/litespeed\/avatar\/5\/db27385e1e9ad3656031df005cc0c636.jpg?ver=1776872759","caption":"Jessica Lasheras"},"sameAs":["https:\/\/www.prodwaregroup.com\/es-es\/"],"url":"https:\/\/blog.prodwaregroup.com\/es\/author\/jessica-lasheras\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/52116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/users\/318"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/comments?post=52116"}],"version-history":[{"count":0,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/posts\/52116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media\/52120"}],"wp:attachment":[{"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/media?parent=52116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/categories?post=52116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.prodwaregroup.com\/es\/wp-json\/wp\/v2\/tags?post=52116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}