{"id":52350,"date":"2022-07-07T14:42:30","date_gmt":"2022-07-07T14:42:30","guid":{"rendered":"https:\/\/blog.prodwaregroup.com\/es\/?p=52350"},"modified":"2023-08-17T11:16:59","modified_gmt":"2023-08-17T11:16:59","slug":"customer-insights-retail","status":"publish","type":"post","link":"https:\/\/blog.prodwaregroup.com\/es\/sectores\/customer-insights-retail\/","title":{"rendered":"Customer Insights para Retail"},"content":{"rendered":"\n<p>Los datos son el ox\u00edgeno del <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/experiencia\/sectores\/retail\/\">Retail<\/a>, un sector que, aunque nunca ha sufrido escasez de datos, en muchas ocasiones no es capaz de maximizar su valor. El \u00e9xito de las organizaciones depende de la capacidad para establecer relaciones con los consumidores, y en un contexto en el que la experiencia es el valor diferencial, es cr\u00edtico disponer de una visi\u00f3n 360\u00b0 del cliente unificando los datos generados para obtener informaci\u00f3n de valor en tiempo real.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/microsoft-dynamics-365\/microsoft-dynamics-365-customer-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics 365 Customer Insights<\/a> es una soluci\u00f3n integral que agrupa los datos de los clientes desde m\u00faltiples or\u00edgenes para comprender mejor su comportamiento, necesidades y deseos. Se trata del Customer Data Platform, CDP, de Microsoft que, impulsado por <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/innovacion\/inteligencia-artificial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inteligencia Artificial<\/a> y aprendizaje autom\u00e1tico, permite rastrear, combinar y fusionar datos transaccionales, de comportamiento y demogr\u00e1ficos para generar una vista precisa y unificada de todos los datos disponibles y crear perfiles de clientes enriquecidos.<\/p>\n\n\n\n<p>Capacidades de Dynamics 365 Customer Insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Define el perfil unificado, evitando tener a un mismo cliente duplicado en distintos repositorios.<\/li><li>Enriquece el perfil unificado con toda la informaci\u00f3n de tus canales de interacci\u00f3n.<\/li><li>Genera medidas de cliente que calculen KPIs personalizados, segmentando y analizando.<\/li><li>Una vez estructurada y enriquecida la ficha de cliente, reengancha a tus clientes en riesgo de fuga al predecir su comportamiento\u200b.<\/li><li>Usa recomendaciones autom\u00e1ticas basadas en IA, Marketing Automation.<\/li><\/ul>\n\n\n\n<p>Customer Insights permite acceder a todos los or\u00edgenes de datos existentes, utilizando los m\u00e1s de 200 conectores que ofrece <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/microsoft-power-platform\/microsoft-power-bi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a>. Con la informaci\u00f3n de estos sistemas, se realiza una ingesta, una combinaci\u00f3n y enriquecimiento de los datos para construir lo que denominamos la ficha \u00fanica de cliente con datos demogr\u00e1ficos, de comportamiento o transaccionales. Esta ficha se entrega a los sistemas de an\u00e1lisis y Machine Learning, utilizando sistemas de an\u00e1lisis internos de la soluci\u00f3n ya preconfigurados. Una vez que disponemos de todos los Insights desarrollados y bien definidos, se pueden entregar a dos tipos de sistemas: sistemas de automatizaci\u00f3n y visualizaci\u00f3n (Power BI y <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/soluciones\/microsoft-power-platform\/microsoft-power-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power Apps<\/a>) o sistemas de engagement con el cliente.<\/p>\n\n\n\n<p>Se trata de una soluci\u00f3n no-code, por tanto, no es preciso saber programar ni disponer de conocimientos t\u00e9cnicos de alto nivel, ya que est\u00e1 dise\u00f1ada y pensada para usuarios de marketing. Adem\u00e1s, incorpora tecnolog\u00eda y repositorios de <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/big-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Big Data<\/a>, como acceso a Data Lakes, ofrece servicios en la nube y acceso al Common Data Service, nueva plataforma de Microsoft que facilita el etiquetado y el reconocimiento de los datos.<\/p>\n\n\n\n<p>Una vez identificados todos los datos, Customer Insights permite llevar a cabo un proceso llamado: Map, Match &amp; Merge, donde se genera el n\u00facleo de todo el conjunto de informaci\u00f3n a trav\u00e9s de la identificaci\u00f3n de clientes similares. Es un proceso de unificaci\u00f3n bastante exhaustivo que adem\u00e1s se puede enriquecer con datos que provengan de otros sistemas. Adem\u00e1s, otra de las ventajas que ofrece esta soluci\u00f3n es que no tiene un modelo relacional predefinido, por lo que ofrece m\u00faltiples opciones y una gran flexibilidad.<\/p>\n\n\n\n<p>La ficha de cliente con sus interacciones es consumible desde cualquier lugar, incorporando todos los datos de contacto del cliente y sus transacciones lo que se traduce en informaci\u00f3n de valor para conocer de primera mano c\u00f3mo se comporta nuestro cliente. Todo ello acompa\u00f1ado de Inteligencia Artificial, con modelos predictivos y prescriptivos y con enriquecimiento de datos.<\/p>\n\n\n\n<p>En definitiva, Customer Insights, CDP de Microsoft de alto nivel, nos permite combinar soluciones de marketing, con soluciones de anal\u00edtica y con soluciones de Machine Learning con el objetivo de definir nuestros propios modelos predictivos.<\/p>\n\n\n\n<p>Descubre, de la mano del equipo m\u00e1s experto de esta soluci\u00f3n en Europa y <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/actualidad-prodware\/prodware-finalista-mundial-partner-of-the-year-microsoft-dynamics-365-customer-insights-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">finalistas mundiales del premio Microsoft Dynamics 365 Customer Insights &amp; Marketing Partner of the Year 2022<\/a>, c\u00f3mo convertir los datos de los clientes en informaci\u00f3n procesable a trav\u00e9s de una demo de producto basada en casos reales de negocio del sector Retail. Accede a nuestro <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/documentacion\/webinars\/3003-customer-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">webinar<\/a> y posici\u00f3nate a la vanguardia de la innovaci\u00f3n conectando y unificando f\u00e1cilmente experiencias centradas en el cliente con soluciones empresariales inteligentes y adaptables y con el asesoramiento de <a href=\"https:\/\/www.prodwaregroup.com\/es-es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prodware<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los datos son el ox\u00edgeno del Retail, un sector que, aunque nunca ha sufrido escasez de datos, en muchas ocasiones no es capaz de maximizar su valor. El \u00e9xito de las organizaciones depende de la capacidad para establecer relaciones con los consumidores, y en un contexto en el que la experiencia es el valor diferencial, [&hellip;]<\/p>\n","protected":false},"author":318,"featured_media":52351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223,40,19,222],"tags":[78,80,81,86,98,111,135,243,166,181],"class_list":{"0":"post-52350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dynamics365","8":"category-retail","9":"category-sectores","10":"category-soluciones","11":"tag-customer-experience","12":"tag-customer-journey","13":"tag-customer-service","14":"tag-data-intelligence","15":"tag-dynamics-365-customer-insights","16":"tag-employee-experience","17":"tag-inteligencia-artificial","18":"tag-power-apps","19":"tag-power-bi","20":"tag-retail"},"yoast_head":"<!-- This site is optimized with 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