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Membership marketing and engagement best practices | The why, the what, the when and the how
As with all customers, members of organizations and associations expect personalized content that is relevant to them, at the right time.The first...
Growing your member community in a changing world
It’s safe to say that organizations that are built on people – communities – are at the heart of any impact of...
What’s New in Microsoft Dynamics 365 Marketing
I have been talking a lot about Dynamics 365 Marketing for about two years. I was able to see the evolution of the product...
What’s New in Microsoft Dynamics 365 Customer Service
I was really curious about the new Microsoft Dynamics 365 release especially for Customer Service.
Why? Because as an...
What’s New in Microsoft Dynamics 365 Field Service
Field Service has evolved a lot since it joined the Customer Engagement family of Microsoft 5 years ago. In this new release I tested...
What’s New in Microsoft Dynamics 365 Sales
This month, some of you were waiting for the Apple Keynote… for my part I was waiting for the Dynamics 365:...
Reaching new understandings | Can you hear the voice of the customer?
“How did we do today?” …Then what?
The rate of digital innovation is surfacing new ways to gain...
Must Read
From document chaos to document intelligence: Why SaaS data tools like AI File Genie matter more than ever
In a world overflowing with information, structured data is power and unstructured data is a cost.
Across any industry,...
Work 3.0: When Artificial Intelligence empowers—not replaces—human talent
For years, Artificial Intelligence (AI) has been viewed with a certain duality in the workplace: a promising tool, yes, but also a...
Why AI Adoption isn’t optional anymore, and what that means for all of us
At Prodware, we're not just embracing AI because it's trendy. We're doing it because it's essential for our teams, our clients, and...
Myths and Realities of Generative AI
Integrating generative Artificial Intelligence has become essential across almost every business function. Its ability to produce creative, personalized, and innovative content helps...
Generative AI in Sales: How to make every customer feel like a VIP
By Javier Fernandez Martin, Customer Engagement Director at Prodware
At this point, the impact that generative artificial intelligence will...