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Are We Working Toward an Emotion-based Workplace?
Column: The pandemic and the changes at the workplace that came with it clearly underscore the need for a new kind of business...
Stability and agility, two sides of the same coin: that of digital transformation
The Covid-19 pandemic has strongly contributed to accelerating the evolution of the technical infrastructures of companies. A fast-paced digitization process, sometimes at...
Manufacturing: embracing the fast-paced digital dynamic
Innovation based on data and agility reinvents the manufacturing sector evolving at an incredible pace
Although there is no doubt...
NFT: Marketing bliss or marketing mine field?
NFT have been making the headlines in recent weeks but what does this new acronym actually mean?
An NFT is a non-fungible token. Still don’t get it? Well...
Let’s stay together | Renewal best practices in membership organizations
In our recent articles on best practice in Membership management, we’ve looked at how to better engage, communicate and add value to...
Strengthen member affinity through deeper understanding | How 360 insight helps membership organizations grow
Affinity is the glue that binds membership together, whether it’s a shared interest or a common goal. From this start point, organizations...
4 ways to improve member engagement in your service provision
Customer service for member organizations is not just about sending renewal notices but about ensuring members remain engaged, aware and happy with...
Membership marketing and engagement best practices | The why, the what, the when and the how
As with all customers, members of organizations and associations expect personalized content that is relevant to them, at the right time.The first...
Manufacturing focus – What’s new in Microsoft Dynamics 365 Business Central 2021 Wave 1
Recently, we welcomed the Wave 1 for 2021 of Business Central (version 18). In it, I spotted some interesting improvements in the...
Growing your member community in a changing world
It’s safe to say that organizations that are built on people – communities – are at the heart of any impact of...
Back to basics: Tips for building a successful CX programme
Going back to the basics when building a CX programme sometimes seems like a necessary step for creating a successful strategy. It’s...
Looking for the WOW effect in customer experience once upon a time…
A fresh and old perspective on customer experience
In my previous Maximize your experience article I talked about the importance of...
Must Read
How to enhance CRM implementation with a Customer Experience (CX) approach
How is Customer Experience management different to CRM?
Customer Relationship Management is a known practice that...
Ecology & Innovation: the Present is already the Past
At first glance, you’d think that Innovation and Ecology are worlds apart: one is an industry while the other relates to nature....
Cybersecurity – a Company’s Immune System
An immune system protects one’s body from outside invaders. In a way we can consider that a company is a “body.” Having been...
Data shake-up call: wake up and smell the “value”
The emergence of a new generation of data management and analytics tools enables organizations to uncover, predict and measure the impact of...
“Corporate Culture,”…did you say culture?
"Today's fast-paced digitally driven environment, the unprecedented context of these past two years, and the challenges facing companies when it comes to...