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Customer Experience
CX is Your Best Bet in this all VUCA World
VUCA short for Volatility, Uncertainty, Complexity and Ambiguity. In other words, it is total disruption mayhem out there - the world of...
The rise of customer personalization | What is CPQ and why does my sales team need it?
Definition of CPQ
It’s a good place to start, unravelling the acronym: CPQ stands for Configure Price Quote; so...
Using CX to tap into new markets
Opinion piece: How do you ensure that Customer Experience (CX) gets across all levels of the organization? How do you make sure that...
Customer Relationship: Emotion, Full Throttle
Thanks to, or because of technology, the world is in acceleration mode. A time where everything is more fast-paced, and where things...
The e-Customer Journey: a Successful Journey to Data Land
The year that has just ended has deeply changed our purchasing behaviors. This could be the opportunity for brands to rethink Customer...
Customer Experience: Good Chemistry or a Simple Formula?
The « Rencontre des Entrepreneurs de France » has just closed its doors, putting an end to many debates revolving around liberties and freedom. Criticized...
Back to basics: Tips for building a successful CX programme
Going back to the basics when building a CX programme sometimes seems like a necessary step for creating a successful strategy. It’s...
Looking for the WOW effect in customer experience once upon a time…
A fresh and old perspective on customer experience
In my previous Maximize your experience article I talked about the importance of...
Reaching new understandings | Can you hear the voice of the customer?
“How did we do today?” …Then what?
The rate of digital innovation is surfacing new ways to gain...
Living the Change | Continuous transformation in the experience economy
We are living in non-linear times. In the past we had enough time to learn and analyze events, in order to initiate...
Prodware introduces Cemantica: A CX-ready solution
Prodware, the leading digital transformation partner for businesses, presents Cemantica, a CX-ready startup providing a unique Customer Experience solution. Cemantica's CX platform...
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The 5 Mistakes to Avoid When Implementing Microsoft Fabric
Microsoft Fabric is powerful: a unified platform, centralized governance, modern pipelines, OneLake…
Yet many Fabric implementations run into the...
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After several years of experimentation, 2026 marks a...
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Today, your data lives in business applications, databases, files, reports,...