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Customer Experience
CX is Your Best Bet in this all VUCA World
VUCA short for Volatility, Uncertainty, Complexity and Ambiguity. In other words, it is total disruption mayhem out there - the world of...
The rise of customer personalization | What is CPQ and why does my sales team need it?
Definition of CPQ
It’s a good place to start, unravelling the acronym: CPQ stands for Configure Price Quote; so...
Using CX to tap into new markets
Opinion piece: How do you ensure that Customer Experience (CX) gets across all levels of the organization? How do you make sure that...
Customer Relationship: Emotion, Full Throttle
Thanks to, or because of technology, the world is in acceleration mode. A time where everything is more fast-paced, and where things...
The e-Customer Journey: a Successful Journey to Data Land
The year that has just ended has deeply changed our purchasing behaviors. This could be the opportunity for brands to rethink Customer...
Customer Experience: Good Chemistry or a Simple Formula?
The « Rencontre des Entrepreneurs de France » has just closed its doors, putting an end to many debates revolving around liberties and freedom. Criticized...
Back to basics: Tips for building a successful CX programme
Going back to the basics when building a CX programme sometimes seems like a necessary step for creating a successful strategy. It’s...
Looking for the WOW effect in customer experience once upon a time…
A fresh and old perspective on customer experience
In my previous Maximize your experience article I talked about the importance of...
Reaching new understandings | Can you hear the voice of the customer?
“How did we do today?” …Then what?
The rate of digital innovation is surfacing new ways to gain...
Living the Change | Continuous transformation in the experience economy
We are living in non-linear times. In the past we had enough time to learn and analyze events, in order to initiate...
Prodware introduces Cemantica: A CX-ready solution
Prodware, the leading digital transformation partner for businesses, presents Cemantica, a CX-ready startup providing a unique Customer Experience solution. Cemantica's CX platform...
Must Read
From document chaos to document intelligence: Why SaaS data tools like AI File Genie matter more than ever
In a world overflowing with information, structured data is power and unstructured data is a cost.
Across any industry,...
Work 3.0: When Artificial Intelligence empowers—not replaces—human talent
For years, Artificial Intelligence (AI) has been viewed with a certain duality in the workplace: a promising tool, yes, but also a...
Why AI Adoption isn’t optional anymore, and what that means for all of us
At Prodware, we're not just embracing AI because it's trendy. We're doing it because it's essential for our teams, our clients, and...
Myths and Realities of Generative AI
Integrating generative Artificial Intelligence has become essential across almost every business function. Its ability to produce creative, personalized, and innovative content helps...
Generative AI in Sales: How to make every customer feel like a VIP
By Javier Fernandez Martin, Customer Engagement Director at Prodware
At this point, the impact that generative artificial intelligence will...